Palette swipe
- Size
- 1920×1080
- Frame rate
- 30 fps
- Length
- 5s
Each colour paints over the one before it, and the finished palette assembles along the bottom.
Make your own color palette animation
Wipes through a set of brand colours one over the last, each one named, as a way of showing a palette that is not a grid of squares. Say a sentence like the one below and your agent writes you a different one — free, in your browser.
Say this to your agent
>Show our five brand colours, one wiping over the last.
Or ask for a different one
Not settings — each one builds something else.
>Show the palette with the hex codes appearing under each colour.
>Three colours instead of five, held longer, for a slower brand.
>Wipe through the colours and end on all five as a grid.
What it worked out on its own
Every field stays and each new one is revealed by a growing clip, so the paint really does go on top of the paint. Swapping one background for another gives the same stills and none of the feeling.
The label waits for its own paint. The type sits where the incoming field appears first, so showing both at once left each name half-drawn on its own side of the edge.
Chips drop into a row as their colour lands, so the last frame is the palette rather than the fifth colour.
The label colour is chosen from the field's luminance — a brand palette contains both a near-black and a near-white sooner or later.


