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Logo reveal

Size
1920×1080
Frame rate
30 fps
Length
4s

Twelve frames of black, one light that uncovers the mark, and a shine across the letters twenty frames later.

Make your own logo reveal animation

Brings a logo out of black with a light sweep across it, which is the shortest way to make a flat mark look like an object. Say a sentence like the one below and your agent writes you a different one — free, in your browser.

Say this to your agent

>Reveal our logo out of black with a light sweep.

Or ask for a different one

Not settings — each one builds something else.

  • >Reveal the logo out of white instead of black, with a soft shadow underneath.

  • >Hold the logo for two seconds after the reveal so I can put a tagline under it.

  • >A logo reveal where the sweep leaves the mark in colour and everything else stays grey.

What it worked out on its own

  • Twelve frames of black. Two seconds is a stall and four frames is a flicker; twelve reads as deliberately empty.

  • The mark is clipped to the light's trailing edge rather than faded in behind it, so the wipe and the reveal are one event instead of two effects stacked.

  • The second pass is a shine: a narrow parallelogram clipping a brighter copy of the same type — the difference between a logo displayed and a logo presented.

  • A soft mirrored copy under the mark implies a surface, so the logo is standing on something rather than floating in a void.