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LocalLimits HQ ad

Size
1920×1080
Frame rate
30 fps
Length
45s

Forty-five seconds as ten short films with an arc, each on an exact frame.

Make your own product ad video

A ten-scene product story — problem, reveal, proof, one number, end card — which is the shape most ads are trying to be. Say a sentence like the one below and your agent writes you a different one — free, in your browser.

Say this to your agent

>The ten-scene story: problem, reveal, proof, one number, end card.

Or ask for a different one

Not settings — each one builds something else.

  • >The same story but half the length, four scenes.

  • >An ad that opens on the number and works backwards to the problem.

  • >The same structure for a physical product rather than software.

What it worked out on its own

  • The scene table IS the edit: a name and a start frame each, with every scene reading its own local frame, so moving one is changing one number.

  • Springs give an arrival its feel but never decide when it happens. At this length, timing that drifts four frames a scene has drifted a second and a half by the end card.

  • The hero scene — which limit binds — sits at 60% of the running time and gets more frames than any other, because it is the thing the viewer has to remember tomorrow.

  • A ten-tick slate along the bottom makes a long piece feel structured rather than merely long.